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Money for Mission III 
A Whole New World: Revolutionize Your Revenue!
Turning Stone Resort, Verona NY
July 19th, 2007
Sponsored by Council Services Plus, Inc.

Registration & Costs  

Morning Keynote Address: “Robin Hood Marketing Your Cause”
Author: Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
No doubt about it, right now there is a buzz among nonprofits about how to better tell their story, how to get people understand them and how to get people to act (volunteer, donate, etc.) We all know it’s important to market our “cause.” But how do you do that when you have no marketing budget and no staff dedicated to marketing? Is that really where our limited resources should be going? Join us as renowned author and Vice President of Marketing for Network for Good, Katya Andresen makes a case for marketing and shows us how simple it and powerful it can be if we understand a few key principles. Katya will inspire you with true stories of life changing marketing ideas for nonprofit organizations stolen, nay, borrowed, from our more “resource rich” corporate partners. Katya’s insight will enable you to craft a compelling message that motivates people to take real action.
Luncheon & Funder’s Panel: The Funders of the Future
Featuring Ann Stone, Ph.D, Senior Research and Evaluation Officer, The Wallace Foundation (www.wallacefoundation.org); Kathy Goldfarb-Findling, Executive Director, The Gifford Foundation (www.giffordfd.org); and William D. Dessingue, Jr., Executive Director, Charitable Venture Foundation (www.charitableventure.org)
This panel of funders will engage in a candid discussion of the future of grantmaking. What are the new concepts and initiatives nonprofits should be aware of? How much attention should we really be paying to outcome measurements? Why are some foundations changing their models of giving? Each funder will discuss their own giving strategies and how you can better prepare your organization to work with funders of the future.
Closing Reception & Networking
Join us for one final chance to network. Share your success stories and your frustrations…or just get to know each other and our presenters. If there’s one thing we’ve learned from all the conferences we’ve given (and attended) this can be one of the most valuable parts of the day. If all else fails, food and drink will be on hand!

(Full Descriptions Coming Soon! )

Speak: Getting Your Message Straight & Getting It Heard
Marketing and PR Basics (When You Are a Nonprofit Operating on a Shoestring)
Tips, ideas and inspiration you can use even if you have no budget for marketing. Learn the do's and don'ts of sending out a press release and the tricks of the trade from a national leader in nonprofit marketing and public relations. Leave the workshop inspired and with real tools you can put into place immediately.
Level: Beginning to Intermediate
Organization type: Small Nonprofit
Effective Uses of New Media for Small Nonprofits
This workshop will give participants advice on how to effectively use new media including the internet, enewsletters, blogs, listservs and more. Learn the do’s and don’ts of web-based technology.
Level: Beginning to Intermediate
Organization type: Small Nonprofit
Innovate: Entrepreneurial Ventures – What You Can Do To Create an Innovative New Source of Income for Your Nonprofit  
Entrepreneurial Ventures – What You Can Do To Create an Innovative New Source of Income for Your Nonprofit  
The morning session will cover:  Introduction to the Social Enterprise Continuum; Philosophic Engagement- Is everyone ready?; and Alternative Organizational Structures and UBIT.

Entrepreneurial Ventures – What You Can Do To Create an Innovative New Source of Income for Your Nonprofit 
The afternoon session will cover: Strategic Business Planning; Financing Your Venture; and Let’s Test Drive Some Ideas.
Act: Assessing Your Fundraising Fitness: Are You Ready to Raise Money?
Presenters: Michael Stein, Fundraising Consultant
                       Patricia Kennedy, Executive Director, Springbrook
The Development Assessment: A Tool to Enhance Fund Raising Effectiveness
Many non- profit executives are confronted with the challenge of heading up organizational fund raising efforts without necessarily having the background or experience needed to provide effective leadership in this most critical area. The development assessment (or audit) process provides organizations with a comprehensive analysis of the strengths and weaknesses of fund raising programs. The assessment process focuses on how the organization can maximize current resources and may make recommendations regarding additional resources needed to attain full fund raising potential.
Some core elements of the assessment process include the following:
  • An historical analysis of fund raising achievements and performance
  • Evaluation of fund raising performance in each segment of the program (i.e. annual fund, special events, corporations and foundations, major gifts and planned giving). Assess dollars raised per one dollar spent ratios in each of these areas, to determine fund raising productivity.
  • Review of the organizational strategic plan, and how the fund raising plan supports strategic objectives.
  • Review all relevant fund raising policies and assess “back-office” capabilities
The Development Assessment: A Tool to Enhance Fund Raising Effectiveness - Putting It Into Practice!
Join Mike Stein and representatives from the Baseball Hall of Fame and  Springbrook to learn exactly how nonprofit organizations like yours implemented this type of analysis to achieve fundraising success.



Relate: The Million Dollar Ask – Preparing for Major Gifts Fundraising
Nick Fellers, Partner,The Suddes Group




This session focuses on HOW to make a major gift call on your top prospects.  It will give strategies for how to identify and get to your prospects and focus on the mechanics of the call including the opening, dialogue, and the ask.  Other learning points include:
A major gifts process you can implement.
  • How to identify prospects.
  • How to build a strong and simple message.
  • How to build simple and effective presentation tools.
  • How to manage the flow of the call.
  • How to overcome objections.
  • The roles of the board and staff.
AM session focus on building the message, sample presentation tools and introduction major gifts process.   

PM session will build on the morning session and include role playing, prospect strategy and application of a presentation framework.
Attendees going to both sessions will recieve training materials, sample presentation tools and The For Impact / Suddes Group Campaign Book, Take a Quantum Leap plus training CD (valued at $45). 


Connect: Using Web 2.0 to Create New Fundraising & Communications Strategies
Ten Steps to Fundraising 2.0 Using Social Media Strategies and Tools
You may have heard the words, but what do they really mean for nonprofit organizations? How do you begin to think about mixing in these tools with more well-known online fundraising strategies? This session introduces the concepts, tools, and lots of examples of how the next generation of internet technologies or what has been dubbed "Web.2.0" or "Social Media" are being used by nonprofits. We'll do some live demos of these tools, discuss their potential to enhance our work, along with some of the concerns they raise. You'll come away with a basic understanding of and context for the words that are buzzing around us, along with references for continued exploration.

The Social Media Game: Selecting Web 2.0 Tools and Communications Strategies for Fundraising
Building on the morning session, participants in this interactive workshop will play the "Nonprofits and Social Media Game," a simulation game using a special deck of cards where participants work in small groups to develop a strategy,
identify challenges, and benefits and identify which tools to deploy in when integrating social media tools for a fundraising campaign in a nonprofit organizational context. The session will begin with a brief introduction to the strategies and tools, followed by playing the game. Each group will share their campaign ideas and the benefits and challenges they discovered. Participants will leave the session with one or two ideas to implement back at the office and some additional resources for continued learning.


Keynote Speaker:
Katya Andresen, VP of Marketing, Network For Good
Katya Andresen is the author of the acclaimed book,
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes.  She currently works as the Vice President of Marketing at Network for Good. There she develops and executes the charitable giving portal’s marketing strategy, including consumer outreach, media relations, corporate partnerships and nonprofit marketing. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Ms. Andresen previously consulted overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.   She is also author of a chapter in the upcoming book, People to People Fundraising - How Individuals and Nonprofits can Leverage the Internet for Great Causes (Wiley, 2007).  Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.  Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College.

Featured Speakers:
Beth Kanter, trainer, coach, and consultant to nonprofits [Web 2.0 Guru]
Beth Kanter is a trainer, coach, and consultant to nonprofits and individuals in effective use of technology. She has worked on projects that include: training, curriculum development, research, and evaluation. Her expertise is how to use new web tools (blogging, tagging, wikis, photo sharing, video blogging, screencasting, social networking sites, and virtual worlds, etc) to support nonprofit. She is an experienced coach to "digital immigrants" in the personal mastery of these tools. She is a professional blogger and writes about the use of social media tools in the nonprofit sector for social change. Click here to learn more about Beth.

* More speakers to be announced soon!


8:30am to 9:00am         Registration/Continental Breakfast

9:00am to 10:30am       Keynote Address & Welcome
Doug Sauer, CEO, The Council of Community Services of New York State, Inc.
Katya Andresen, VP of Marketing, Network for Good, Author: Robin Hood Marketing
10:45 am to 12:30am      Workshops – Session I
  • Track I: SPEAK Getting Your Message Straight & Getting It Heard
  • Track II: INNOVATE Entrepreneurial Ventures – What You Can Do To Create an Innovative New Source of Income for Your Nonprofit
  • Track III: ACT Assessing Your Fundraising Fitness
  • Track IV: RELATE Relating to Major Donors – A New Approach to Thinking “Big!”
  • Track V: CONNECT Using Web 2.0 to Create New Fundraising & Communications Strategies
12:30pm to 2:30            Luncheon & Funders Panel: The Funders of the Future [Panelists TBA]
2:45pm to 4:30pm        Workshops – Session II
                                   Afternoon sessions are “toolboxes” full of practical applications from the morning sessions.                
  • Track I: SPEAK Getting Your Message Straight & Getting It Heard
  • Track II: INNOVATE Entrepreneurial Ventures – What You Can Do To Create an Innovative New Source of Income for Your Nonprofit
  • Track III: ACT Assessing Your Fundraising Fitness
  • Track IV: RELATE Relating to Major Donors – A New Approach to Thinking “Big!”
  • Track V: CONNECT Using 
4:30pm to 5:30pm          Closing Reception
Costs: * costs include breakfast, lunch and afternoon reception.
$99 Members
$129 Non-Members

Overnight accomodations are available by contacting The Turning Stone Resort directly at 1-800-771-7711.
Room rates are $117 per night. Please mention that you are attending The Council of Community Services conference.

Cancellation Policy
Cancellations must be received in writing prior to June 15th, 2007 and will be subject to a $25 processing fee for each registration cancelled.  Due to obligations incurred by CCSNYS, cancellation after June 15th are non-refundable.

For directions to the Turning Stone Resort please click here.
Contact Melissa Currado via email or via phone at 1.800.515.5012 ext.126

* Please be advised of the following changes as of 7/18/07 at 8:00am:
Registration for Money for Mission is now CLOSED.
 Do not use the below link to register, even if a confirmation is received after 8:00am on 7/18/07,
your registration will not be valid.
Thank you to all you have registered...we look forward to seeing you!

Note: If you are a member, please login to take advantage of the member benefits.


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