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Marketing Research. The methods commonly used to conduct community assessments and human services research are frequently adapted by CCSNYS to assess marketing issues related to an organization´s service delivery, planned service expansion, donor base, or customer/client satisfaction. These methods include analysis of census data and social indicators, as well as focus group and survey research. These are all useful tools for the development of service and donor marketing strategies for both human services providers and funders.

For further information contact Susan Weinrich at 518-434-9194 ext. 115.

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